The inaugural program described Looey as "a funny guy...he works in an oil field, he uses your tools, eats your food and sleeps in your bed. He’s an ordinary Joe — or Looey — maybe sporting a week’s growth of beard after finishing up a long shift out on the rigs. He’s here to clean up, sleep up, then see the show and meet his bosses and his bosses’ bosses and their customers. He’s one of your best customers, whomever you are.”
Over the years, as technology advanced and as the industry became more knowledge-oriented, the initial description of Looey declined in accuracy, but he remained the exuberant symbol of the working oil man. In 1957, "Lafayette Looey" became "LAGCOE Looey."